Davido Is Like the President Of Nigeria, He Is Probably The Most Influential Person From Nigeria Under 40 — Asa Asika

Davido’s manager, Asa Asika, has described the singer as one of the most influential Nigerians under the age of 40, pointing to his massive social media following and widespread brand influence.

Speaking about Davido’s popularity, Asika said, “Davido is probably the most influential person from Nigeria below the age of 40, in my opinion.” He added that when it comes to social media, “no argument,” noting that Davido is “probably the most followed artist on almost every social media platform.”

Asika said he often jokes with Davido about his level of influence, telling him, “You do know you’re kind of like the president of Nigeria.”

According to him, Davido’s popularity has also helped him move past controversies that could have severely affected other public figures.

“There are some things I’ve seen Davido do and be like, if someone else did this, they would never ever get back from this. Sometimes I’m like, yeah, it’s over. I don’t know how we’re going to bounce back from this. And everybody wakes up tomorrow morning and they’re like, yeah, nothing happened,” he said.

Asika also described Davido as “a walking billboard,” saying brands regularly approach them because of the visibility the singer brings.

“I have emails from brands being like, I just want Davido to like hold this bottle for 20 minutes or put in his video,” he said.

He explained that brands have also helped fund Davido’s music videos because they
want to be associated with the exposure generated by the singer.

“ I haven’t paid for music videos with our own money in ages”

Asika said Davido is selective about brand partnerships, preferring natural collaborations, and cited deals with Martell, Puma and a Chinese phone company, which signed a 10-year deal despite the singer not using its phone.

He added that the partnership resulted in Davido’s image appearing on major billboards across African capital cities, including Abidjan, Mauritius and Tanzania.

Source: Instablog

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