Meet Entrepreneur Oluwadamilola David Olunuga, Founder Of Let’s Talk Finance, A Nigerian Financial Literacy Brand With A Singular, Urgent Mission: To Simplify Money For Everyday Nigerians

Young entrepreneur Oluwadamilola David Olunuga, is the founder of let’s talk finance
a Nigerian financial literacy brand with a singular, urgent mission: to simplify money for everyday Nigerians. He speaks to Elorasblog in this interview.

Please tell us a little bit about your background?

Okay, a very interesting question. I am Oluwadamilola David Olunuga but well known as Damilola David Olunuga. Born into a family of four boys and of course the first born. I am a graduate from the Department of Classics (a lot of times I get asked what this means, but well a conversation for another day), University of Ibadan, Ibadan, Oyo state, Nigeria.

What was your dream job growing up?

Hmmmmmm, my dream job. Well according to my mum she showed me a book where I wrote in JSS 1 that I wanted to be a medical doctor. But as it is here, I am in the finance world.

What inspired to start up let’s talk finance?

Growing up, I have always been fascinated by finance and how it moves. My Dad was a banker and my mum a business owner. So, let’s say finance was already set up on the journey. But the big break came when I was in school (University), I began to develop the interest in personal finance and started working on myself – reading books, following finance brands and speakers and also writing finance-based articles for magazines in church.

But later I realized that just like me a lot of students found finance to be quite cumbersome to understand and complex especially when you begin to hear the finance terms and all. Then the vision got clearer – what if finance can be made fun, easy to understand and follow, practical especially for beginners and that’s how the vision was born to grow with beginners and students cause I was once like them and in their shoes.

What are the services let’s talk finance provides?

Let’s Talk Finance is a Nigerian financial literacy brand with a singular, urgent mission: to simplify money for everyday Nigerians just as our goal states to be the first and foremost financial literacy brand for beginners and students. To simplify money for everyday Nigerians through accessible education, a trusted community, and practical financial services — starting with those who know the least, and growing with them every step of the way.

Where did you get your knowledge about finance?

Well I can say from so many places; Firstly I have to acknowledge the grace of God over my life to be able to do this. Then I have my parents for setting me on the path unconsciously through their career paths. Books also have played a very important role in my life, brands I follow and those I have worked with as campus ambassadors. Also most of my extracurricular activities were all in finance aspects. Last but not the least, my late grandmother – she taught me practically how to save little by little and that stands as one of my favorite memories of her.

How do you get paid for these services?

Well what we have built so far and still building is based on one principle which is Education first. So, most of what we do is basically free as the team itself is made up volunteers. The strategy is simple – Build trust before selling; educate before advising (Start with community and content. Earn authority through education. Then introduce services and products.

Let’s Talk Finance is a financial literacy brand and community dedicated to helping beginners and students build healthy money habits! What are your students feedback?

We clocked two years this April and so far we have hit numerous milestones that have had great effects on our audience such as;
Published the brand’s first educational resource: ‘Let’s Talk Finance for Beginners and Students’. A beginner-focused guide to personal finance fundamentals.
Built a community of over 70 committed individuals who consistently save and invest monthly, have periodic sessions and accountability check-ins, the goal is to build consistency.
Successfully hosted a full Financial Bootcamp featuring representatives from Bamboo and Frontline Homes, Dr. Temilola Adeyemi, and Your Personal Finance Girl covering financial literacy, savings, and investment topics.
Organized the 30 Days Money Challenge in 2025 on three separate occasions, with over 300 collective participants improving their financial discipline, spending habits, and savings consistency.
To see the feedbacks, they are on our social media page on Instagram.

Especially the community, we have feedback messages from our audience on what we do have helped them build savings and investments consistently and during our quarterly review – we had roughly over 2 million naira in savings and investments by community members on their own and this aligns with our mantra that If a Beginner can understand what we teach and can act on it, then we have done our job.

What are the challenges you’ve face starting up this business?

Well, there will always be challenges but we overcome and keep pushing every step of the way. The major challenge I would say will be funds especially being a volunteer-based brand. Recently, we secured a 1-million-naira angel investment from a donor and it went a long way for the brand – helping us with trademarking, ongoing CAC registration, brand handbook and a few other projects.

What’s your advice for many young youths with amazing business ideas but no financial support to start?

Well, I don’t really have so much to say but just this – whatever idea you have, just start. Start with what you have and gradually you will be begin to get clarity and fit in. If I had not started and waited for funds we would not have gotten to where we are today. You don’t have to be perfect but you have to be committed to your dream and start.
And just like in a book I once read in 2020 that stuck with me till now – Awaken the Giant Within by Tony Robbins; he said, if you have an idea but no funds build the idea and tell it people who have the money and energy to buy into it.

Where do you see let’s talk finance in five years?

We are building an ecosystem that comprises of three phases;
COMMUNITY: A safe, active space where Nigerians feel comfortable talking about money. Community is our trust engine and lowest-cost acquisition channel.
Key Activities:
Launch and grow WhatsApp community group
Run 30-Day Money Challenge campaigns periodically
Host weekly peer-learning and accountability sessions
Build partnerships with student unions and NYSC chapters
Curate real money stories (Finance series 101) and testimonials

AN EDUCATIONAL PLATFORM: The authority engine. Where community members deepen knowledge and the brand establishes credibility as Nigeria’s go-to financial literacy resource.

Key Activities:
Launch free bootcamp series (monthly, virtual)
Publish weekly long-form blog posts and LinkedIn articles
Grow YouTube channel with beginner finance explainers
Produce 2–3 signature resources (eBooks, toolkits)
Launch paid mini-courses (₦5,000–₦15,000) on EdTech platform

FINANCIAL SERVICES: Where trust and authority convert into real revenue and transformation. Services launch only after the brand has a loyal, educated audience — this is by design.

Key Activities:
Launch corporate financial literacy training (B2B revenue)
Introduce premium advisory and financial planning packages
Develop and launch FinTech app (savings, investments, tools)
Expand EdTech platform with certification courses
Pursue SEC licensing for advisory services

Email: elora.akpotosevbe@yahoo.com