Sally Bawa, Owner Of Fashion Company Named Design Shark International Launches Measurement App

A Lagos-based fashion technology company, Design Shark International, has unveiled its groundbreaking Artificial Intelligence-powered fashion measurement app— Mezer— at the prestigious 3DBodyTech Conference and Expo 2024.

The event which took place in Lugano, Switzerland drew innovators and leaders from the worlds of fashion and technology.

In a statement sent to SocietyPlus, the Chief Executive Officer of the company, Sally Bawa said, “We are thrilled to launch Mezer at such an impactful global event.

“The level of precision and accessibility this product brings can transform how African designers operate.

Local brands will no longer have to rely on vague sizing charts or the guesswork of traditional measurement methods.

They will now confidently design garments that fit their customers perfectly, reducing returns, waste, and dissatisfaction.

“Furthermore the application can be used as a business management solution for record keeping and client management.

“With these capabilities, African fashion is no longer confined to physical boutiques or local markets—it is becoming a global player in the digital economy.”

One of the event’s notable attendees, Nichola D’appuzo, went on to congratulate Bawa on her impactful presentation.

Source: Punch

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