Sad Truth About Why Many Actors Are Struggling – Bob Manuel Udokwu
Over the last couple of weeks, we have heard a lot from veteran Nigerian actors about the reality of money in the entertainment industry.
There has been a recurring conversation about how the younger actors seem to be balling all the way out, while the older actors struggle and often even come online to beg for financial assistances.
Now, during a new interview with The Punch, veteran actor Bob-Manuel Udokwu is opening up about what exactly he thinks the major problem Nollywood faces is, as far as finances for actors. Here is what Bob-Manuel Udowku had to say.
During his interview, Bob-Manuel Udowku was asked “Many veteran actors have publicly sought assistance for health challenges. What are your thoughts on this issue within the industry?” to which he responded:
BOB-MANUEL UDOKWU: Our industry is show business and make-believe, but it’s essential to question why actors find themselves in such positions. They don’t earn as much as they should, yet they face the same costs for necessities like fuel and healthcare. Nigerian society often has double standards, expecting actors to live lavishly despite their relatively modest pay. As a result, actors sometimes appeal to the generosity of Nigerians, but it shouldn’t have to be this way.
Nollywood started with little to no foundation, making it difficult to implement many essential structures within the industry today. For instance, there is no royalty system in Nollywood, meaning that actors receive only a one-off payment for their work. Meanwhile, times have changed, and actors now have greater responsibilities, like covering significant expenses for their children’s education. With the economy in decline, producers aim to maximise profits and, in doing so, often underpay actors. For example, an actor might be paid N20m for a movie that later gets translated and generates substantial revenue, yet the actor won’t receive any additional compensation. This differs from the experience of actors abroad, who continue to earn royalties even if they retire, as long as their work generates income. Creativity has timeless value, but society expects Nigerian actors to live comparably to their international counterparts. Male actors, in particular, face challenges in a society where they are expected to bear family responsibilities alone. Many are pressured to maintain appearances for fans while struggling financially, a reality that the public often mocks when they face difficulties.
Source: Jide Okonjo
Email: elora.akpotosevbe@yahoo.com
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